Google Chrome has long dominated the web browsing world, becoming the default choice for most users across devices. As of June 2025, Chrome commands a 68.32% market share, followed by Safari at 16.25% and Microsoft Edge at 4.97%. However, a major shake-up is underway. Both Perplexity AI and OpenAI are entering the browser market, signaling a new era of competition.
While OpenAI’s browser is still in development and eagerly awaited, Perplexity has already launched its browser called Comet, available exclusively to Perplexity Max subscribers and select invite-only users. A waitlist is open, but there’s no official timeline for when Comet will be accessible to the general public.
The Road to AI-Powered Browsers
A few months ago, OpenAI introduced its AI-powered web search, designed to generate highly relevant results with clear source attribution. Now, reports suggest that OpenAI’s upcoming browser will go even further, using artificial intelligence to transform how people navigate the internet.
Both OpenAI and Perplexity appear to be targeting Google’s biggest asset — user data. This move could accelerate Google’s product roadmap, much like the rushed launch of Bard (now Gemini with AI Overviews) after ChatGPT reshaped the market in 2022.
Introducing Perplexity Comet
Perplexity has launched a dedicated page for its browser at comet.perplexity.ai. Marketed as “Personal, Powerful, and Productive”, Comet is designed to act as an intelligent browsing companion.
Key Features of Comet Browser
- AI-Powered Personalization
Comet remembers what users have browsed before and retrieves past sessions through prompts. For example, you could simply ask: “Open the roast chicken recipe I viewed last week.” - Smart Summaries
Users can instantly request summaries of their search queries. Instead of skimming multiple sources, Comet delivers a clear synopsis in real time. - User-Centric Design
The browser learns a user’s browsing style and preferences, adapting results to support more informed decisions. - Seamless Search + Agentic Experience
Comet integrates Perplexity’s search engine for fast, accurate, and contextual results. It also introduces agent-like features: users can query across their history, favorites, or even open tabs. For instance: “Which of the bikes I searched earlier is the cheapest and best for me?”
Currently, Comet is available on Mac and Windows, with plans to expand to iOS and Android in the near future.
Why Comet Could Change the Market
Perplexity Comet is more than a browser; it represents a paradigm shift in browsing. By combining AI-driven search, personalization, and summarization, it could reshape how people interact with the web.
For marketers and SEO professionals, this shift could be disruptive. Traditional search rankings may lose importance if browsers like Comet focus on summarized answers and user history rather than static search results. Businesses will need to rethink how they approach digital visibility in this new ecosystem.
What About OpenAI’s Browser?
Although details are scarce, OpenAI is rumored to be building a browser that heavily integrates with its AI models. If true, it could further redefine browsing by combining natural language interaction, contextual search, and generative AI features.
The official announcement is expected later this year, and anticipation is already high across the tech community.
Conclusion
Google Chrome may still dominate today, but the browser wars of 2025 are shaping up to be more competitive than ever. With Perplexity’s Comet already live and OpenAI’s browser on the horizon, the era of AI-powered browsing has begun.
For the first time in years, Chrome’s dominance faces a real challenge, and users may soon enjoy a more decentralized, intelligent, and user-friendly internet experience.
